Commercial Campaign | Fashion Film | Kidswear
Capturing the Spring Collection for BB Básico was all about keeping up with the rhythm of the day.
The main goal was to translate the brand’s playful spirit into a story that felt as fresh and organic as the clothes themselves. Working with young children is always a unique challenge because you can’t really "direct" them in the traditional sense; instead, you have to learn to move with them. Success on a shoot like this comes down to observation, staying alert so you can anticipate those genuine, fleeting expressions before they disappear. It’s a process of finding beauty in the unscripted and being ready for the moment the energy feels just right.
Capturing the Spring Collection for BB Básico was all about keeping up with the rhythm of the day.
The main goal was to translate the brand’s playful spirit into a story that felt as fresh and organic as the clothes themselves. Working with young children is always a unique challenge because you can’t really "direct" them in the traditional sense; instead, you have to learn to move with them. Success on a shoot like this comes down to observation, staying alert so you can anticipate those genuine, fleeting expressions before they disappear. It’s a process of finding beauty in the unscripted and being ready for the moment the energy feels just right.
Capturing the Spring Collection for BB Básico was all about keeping up with the rhythm of the day.
The main goal was to translate the brand’s playful spirit into a story that felt as fresh and organic as the clothes themselves. Working with young children is always a unique challenge because you can’t really "direct" them in the traditional sense; instead, you have to learn to move with them. Success on a shoot like this comes down to observation, staying alert so you can anticipate those genuine, fleeting expressions before they disappear. It’s a process of finding beauty in the unscripted and being ready for the moment the energy feels just right.
To make it work, I focused on keeping the communication clear and the environment happy. By making sure everyone felt at ease, I was able to capture the kids' natural spontaneity rather than trying to force a pose. We filmed everything on location, relying entirely on natural light. This meant constantly adapting as the sun moved, chasing the soft morning glow and then working through the sharper shadows of the afternoon. The final result is a vibrant reflection of what the brand stands for, a film that values honest moments and the effortless beauty of a day spent outdoors.
To make it work, I focused on keeping the communication clear and the environment happy. By making sure everyone felt at ease, I was able to capture the kids' natural spontaneity rather than trying to force a pose. We filmed everything on location, relying entirely on natural light. This meant constantly adapting as the sun moved, chasing the soft morning glow and then working through the sharper shadows of the afternoon. The final result is a vibrant reflection of what the brand stands for, a film that values honest moments and the effortless beauty of a day spent outdoors.
To make it work, I focused on keeping the communication clear and the environment happy. By making sure everyone felt at ease, I was able to capture the kids' natural spontaneity rather than trying to force a pose. We filmed everything on location, relying entirely on natural light. This meant constantly adapting as the sun moved, chasing the soft morning glow and then working through the sharper shadows of the afternoon. The final result is a vibrant reflection of what the brand stands for, a film that values honest moments and the effortless beauty of a day spent outdoors.
